Tuesday, March 30, 2010

Dior Addict Ultra Gloss

I was just passing through Nordstom last weekend when I stumbled upon a new display of Dior glosses. That got my attention! Since one of my most favorite (ever) glosses is Dior Addict Ultra Gloss Reflect in #877 Lurex Plum, I had to check out the new Dior Addict Ultra Gloss lip gloss ($26.50), which was on display side-by-side with eight new High Impact Weightless Lip Colors.

Straight from the runway, Dior Addict Ultra Gloss features a featherweight formula with a flash-plumping, "spotlight shine" effect. Hyaluronic acid spheres keep lips smooth and moisturized, while mirror-like micro-pearls reflect light in all directions for a dazzling finish!

The lip glosses come in three finishes: Flash, Pearl, and Glow. As you might imagine, Flash has the most shine, Pearl a bit less, and Glow is pretty basic.

Wouldn't you know...the one I wanted was already sold out at Nordstrom! I went over to Bloomindale's to look for it, but they hadn't even received the new glosses. These glosses are not limited editions, so I will pick up #756 Evening Rose soon enough. It's a gorgeous Flash shade that's perfect for me. I love shine, and the color has the same intensity #877 has.

Apparently, the new glosses are replacing my old stand-by Ultra Gloss Reflect glosses, including Lurex Plum (bummer)! I ran into a regional Dior rep who confirmed that #877 was history. I was able to buy a few extras at Bloomingdale's. When I came home, I tried to buy more at Sephora (it's the hoarding instinct). None to be had! You can see that they are selling down the remaining stock of Ultra Gloss Reflect, with only a few shades left at Sephora.com.

Very soon, all of the Dior counters will have the new Dior Addict Ultra Glosses. Today, I can tell you that I am sure you can see them at Nordstrom.

Update 3/30: I went to Saks Chevy Chase today. They don't have the new colors in yet, but I was able to clean them out of #877. I think I now have a lifetime supply.

Photos courtesy of Nordstrom