Benefit Cosmetics has a new stay-put eye shadow and concealer power-primer. Stay Don't Stray ($24) is intended for 360° use around the eyes.Concealers don't crease, eye shadows stay vibrant and true...you'll wonder how you ever lived without it!
I was a little baffled by the concept because I expect my primer to serve as a concealer. The ones I use are perfect for the skin tone around my eyes, and they serve multiple purposes: concealer, brightener, and primer. Then I talked to a couple of friends who said that their concealers don't stay put. My friends don't suffer from the level of dryness that I do. Now I get it.
Stay Don't Stray comes in one shade advertised as a neutral nude shade that is universally flattering. Used as a primer, I believe that's true. However, if you expect it to do double duty, as I do, working as both primer and concealer, test if for your skin tone before you buy. It's light enough that I can skip the concealer when I use it.
It holds my eye shadow in place like Gorilla Glue. Can't ask anything more from a primer! To apply, dot under your eyes, pat to blend, and then do the same over your eyes, from the lash line to the brow. If you want a finishing touch under your eyes, apply your concealer, foundation, or even powder over it. You will be ready to go.
The lightweight formula blends seamlessly into skin and subtly brightens the eye area to minimize the appearance of fine lines. It is said to be hydrating and anti-aging because it contains sodium hyaluronate (to lock in moisture) and vitamins C and E.
You can find Stay Don't Stray at Benefit Cosmetics and Sephora. Sephora did have some "regular" and deluxe samples available. I'm not sure if you can still choose them; if you can, I would recommend trying it. I think you will like Stay Don't Stray!
Photo courtesy of Benefit Cosmetics