Uptown Mauves - a new "urban chic" color story of seven limited-edition shades of Rouge d’Armani, will appear next month at an Armani counter near you (and the Armani Web site, of course) to update your look for fall.Inspired by the unique Giorgio Armani neutral color DNA, the Uptown Mauve Collection will bring new sophistication with delicate, sensual, and luminous half-tone lip colors (meaning a bit less intense than other Rouge d'Armani shades). From beige to pink to light plum, all are being revisited with a delicate mauve cast. I can't wait! I'm a mauve maven.
“An Armani 101, these mauve-cut lipstick shades bring beige into the 'now' – wearable, flattering, never pasty…they are about that uptown chic,” said Linda Cantello, International Makeup Artist at Giorgio Armani - and a color guru for the company.
The subtle pearlized shades are conceived with the same breakthrough formula as Rouge d’Armani, with its exclusive Color-Fil technology that's based on a patented color bond that unites full color with exceptional comfort. Rouge d'Armani is a must-have lipstick in my book, with its long-lasting, moisture-laden, pure color intensity.
The Armani way for luscious neutral lips and an uptown look will be expressed in these seven shades.
- Beige 106 - Pink Greige
- Beige 101 - Uptown Beige
- Pink 515 - Lavish Rose
- Plum 606 - Mauve Fatale
- Plum 605 – Sensual Plum
- Pink Plum 516 – Sheer Plum
- Red 400 – Very Red
Photo courtesy of Giorgio Armani Beauty