Giorgio Armani Beauty's new skin care wasn't designed for me. It was designed for the woman in her 30s or 40s who is turning to skin care - either as she starts to see signs of aging or as she learns about the benefits of a good skin-care regimen. I still wanted to try the line, so I purchased Regenessence [3.R] Eye Rejuvenating Serum ($75). It's a great eye serum!Called an innovative weapon for the eyes, the serum contains Giorgio Armani's exclusive [3.R] technology plus yeast extract, caffeine, and tensor agents for eye rejuvenation. Inspired by advanced regenerative medicine research pioneered by Dr. Peter Lorenz at the Stanford School of Medicine, Regenessence 3.R technology targets the three levels of the skin with three powerful ingredients: ProXylan, linseed extract, and vitamin CP (a form of vitamin C). This is L'Oreal's formula for brighter and smoother skin around the eyes, and I'm sure you know that Armani Beauty is a L'Oreal company.
I found this serum to be extremely effective in reducing puffiness from excess fluid. I doubt that was a result of its metal, beveled applicator, although that's one of its selling points. it was probably the caffeine. It also reduces fine lines and wrinkles around my eyes - all good. The metal applicator has a cooling effect as you apply the serum, and if you use it to massage the serum into the skin, you will like it.
Fifty women participated in a test. They reported a 71% reduction the appearance of wrinkles in one hour! In six days, they felt their skin had rebounded, with an increase in radiance of 88%. In one month, the testers felt their skin had lost six years. I'd be thrilled to lose six years - those are extraordinary results. I didn't experience those percentages, but I did see improvements.
You might want to stop by your Armani Beauty counter at Saks or Neiman Marcus (and a few other stores). Check out the new Regenessence [3.R] line, which includes many new products in addition to the eye serum, including a face serum, cleanser, and moisturizer - especially if you fall into the target market for this line. Or you can visit the Armani Beauty Web site to learn more about the line and order.
Photo courtesy of Giorgio Armani Beauty