Estée Lauder's True Vision technology "transforms ordinary color and makes it extraordinary. Imagine what it will do for your lips."
"Gloss brings sensuality to a woman's face." - Tom Pecheux, Estée Lauder Creative Makeup Director
I think he's right! These glosses feel light (not heavy or sticky). They are drenched with conditioning ingredients. The doe-foot applicators apply the shades evenly and easily for a precisely defined look.
Here is a swatch photo, taken in late-afternoon outdoor sunlight, of Magnificent Mauve at top and Mod Pink below. Both are shimmer finish glosses. I love them both. One is lightly tinted, while the other offers more color. Despite the difference in their names, I think they are both in the same brown-rose color family.
They have that slight, Estée Lauder fig fragrance, but it is one I can handle. It disappears fairly quickly.
These glosses (and probably Tom Pecheux as much as the gloss) won an Allure major award for 2010: Best Lip Gloss. Pecheux is a darling of the beauty industry. He is totally revamping a brand many had given up as their "mother's makeup."
You can find Pure Color glosses everywhere! Most major department stores have an Estée Lauder counter. There's a free gift with purchase right now at the Estée Lauder Web site.
Photo at top courtesy of Estée Lauder