Are you wondering, "Who is Adam Broderick?" He's one of the industry’s most respected figures - recognized as a salon and spa innovator, a formidable leader, and a visionary. His early success as a colorist in Manhattan eventually resulted in the creation of his own salon in Connecticut. Two decades later, that salon and spa is an established business, known for consistent growth, pace-setting style, and multiple locations. Adam is also a motivational speaker and consultant. He's always looking for ways to help salons prosper, with critical new thinking to fuel growth. His clients include the powerhouse Proctor and Gamble, as well as international brands, such as Clairol and Wella, and beauty retail giant Ulta. What I can tell you is that the man knows hair - mine and yours. His products are phenomenal!
Adam says that home hair care often leaves hair over-conditioned, limp, and lifeless. He believes we ought to have simple, effective products that leave our hair bigger, better, smoother, and sleeker. He also thinks we should need fewer products to produce long-lasting style. His motto, more good hair days with fewer products, had me absolutely giddy. I use some of the best (and most expensive) hair care products available. When I heard about abhaircare, I immediately wanted to try Adam's products. His salon graciously sent me three to try.
- Cleaner Longer - your go-to for clean hair that stays cleaner longer without harsh detergents. For fine to normal hair.
- Hydrating Rinse - tame your hair with hydrating rinse for a moisture boost that will not over-condition your hair.
- Deeper - penetrates and infuses hair with moisture, repairing and restoring natural sheen and elasticity to dry or damaged hair.
My hair is very fine, and it has no volume. I have to wash and style it every day I want to look decent (which normally means every day). I know that dries out my hair, but I have no choice. So, I use hydrating shampoos and conditioners. On the second day, any curl I put into my bob through styling is long gone, and I'm facing flat, limp, boring hair. Cleaner Longer gave me clean hair without stripping it of its moisture - something I noticed right away while shampooing - and on the second day, I still have a hair style and volume. It's amazing! No other shampoo has done that for me without stripping all the moisture out of my hair.
I've used both conditioning products, Hydrating Rinse ($23) and Deeper ($28), after shampooing with Cleaner Longer. Both detangle my hair nicely and leave it soft and smooth, without weighing it down (which is easy to do with fine hair). I think I'll use Deeper more often this winter and Hydrating Rinse more often in the summer.
Now I want to try Bigger Better, a volumizing hybrid, and Hairspray (medium hold and humidity resistance). The three products I've used are so incredible, I'm sure I'll love the others. ab haircare products contain no petroleum, parabens, mineral oil, or phthalates. They do contain an abundance of vitamins and botanical. I'm having good hair days! My hair is cleaner longer (she says, gushing, with a very satisfied smile).
Adam's products are available at the ab beauty boutique or by phone at (800) 438-3834. You'll be happy when you try them.
Photos courtesy of abhaircare